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HAVAS POWER X PEAK
Project type
Product Development, Brand Strategy, Rebranding
Date
2022
Location
Manila, Philippines
The HAVAS POWER is a Class Agency that was built as a main requirement for the course Brand Strategy and Product Development. This course necessitates a simulation of Building a Branding, Developing Current Brand Strategy, Rebranding and Debranding, Product Development, and an Integrated 360 degree-brand campaign.
This project, "PEAK: Soluble Face Mask," is a product rebranding activity in which it was tasked to improve the brand and leverage the lapses of the previous agency in designing the Product in their Brand Strategy.
This featured materials generated completely by HAVAS POWER and how they were improved by the agency from their previous agency.
